Construction media branding tips
When you are brainstorming media to promote your construction business, there are same basic rules of design to take into account. Applying a consistent set of rules to all of your print media, from signage to business cards, will ensure that you are ‘on message’ and create a lasting impression in your clients minds. With this in mind, let’s take a look at some of the points to consider.
- Branding and colors
The colors you use have a profound effect on the message that you are giving to clients. You need to consider how the colors work together of course, but also what kind of emotion you are evoking with your business card color scheme. This is complicated by the fact that different cultures read different meaning into colors, but this guide is generally accepted for western culture.
| Color | Association |
| Black | Elegant, clean, powerful |
| Orange | Relaxed, happy |
| Yellow | Cheerful |
| Red | Strong, aggressive |
| Green | Cool, calming |
| Blue | Trustworthy |
Going back to our discussion about construction business cards, consider the message that you are trying to convey and choose the base and accent colors of your business cards carefully.
It’s also wise to look at how this color scheme will carry across to all of your signage and branding. To some extent, you will have to work within the constraints of the media you are printing on – for example, if you choose a black background for your business card you will need to choose logo and text in a color that will work well on your letterhead, or a design that will work in monochrome if you don’t choose to print letter head in color.
The media (card stock) and finish that you use for your construction business cards will also affect the impression your card makes. It’s generally wise to use a fairly heavy card stock. As well as lasting longer in a customer’s pocket or wallet, this will help create an impression of strength. Card stock above 200 grams per square meter (gsm) is considered quite heavy. Business cards can be printed and finished with a various laminate coverings, giving a gloss or satin surface. These might be more appropriate if you are targeting a high end market – rural or small construction workers might feel that a textured or unfinished card stock gives the look they want.